Beer and chocolate — What’s not to love? Set out as a passion project that ended up getting a hat tip from the big guys themselves, was definitely worth all the blood, sweat, and beers that went into making this spot. The concept was to take the theme of the can design and create a Willy Wonka inspired beer brewing factory. So, it was time to let the imagination sink in and go to work. It needed to have everything from carbonated bubble horns, dandy candy malt mixers, everbitter hopstoppers, and even chocolate kegfalls!